Written by Natalia Bus | April 2023
PLUG YOUR AUDITORY GAP
It’s time for the second edition of Top of the Pods, a brand new UNLIMITED series showcasing the most listened to episodes of our Lab Leaders podcast. Powered by our Human Understanding Lab, each instalment welcomes the best and brightest in the field of neuro, behavioural and data science to walk brands through how to get under the skin of human emotion, motivation and decision-making across marketing and comms initiatives.
Without further delay, let’s hand the mic over to our experts.
REINVENTING SHOPPER RESEARCH
10% category growth potential? Yes please! Shopper research unlocks boundless growth opportunities for brands and categories, looking at how people behave and digging into the ‘why’ behind these behaviours.
The core principles have stayed the same, but the technology and techniques have moved with the times. Innovation can and should remain at the heart of shopper research, which is exactly what our experts believe. Hear how to go beyond claimed behaviour and get to grips with the ‘triple win’ of retailer category growth, consumer shopper experience and brand advantage.
UNLOCKING DATA INNOVATION IN PR
PR firms have traditionally used data primarily for measuring purposes, such as media monitoring and share of voice, or to justify their clients’ spending. But they are yet to reap its full value through techniques like audience understanding, influencer mapping and informing planning processes. In short, the PR world is only scratching the surface of data’s possibilities.
Another one for your podcast queue, this episode features insights from Caroline Coventry, Director at Nelson Bostock and Dr. Simon Collister, Director at the Human Understanding Lab, as they explore the realm of opportunity that brands can unlock when data science meets PR.
TRANSFORMING THE DIGITAL EXPERIENCE IN HEALTH
There’s no doubt in anyone’s mind that the health industry has undergone earth-shaking transformation over the past few years. From the dawn of COVID-related apps to accelerating the digitalisation of entire health services across the globe, the shifts in the space have shone a spotlight on the quality of digital experiences.
Our Lab Leader this time around is our Chief Experience Officer, Ben Ireland. He oversees the delivery of digital experiences across our client base and knows a thing or two about translating human understanding into digital that actually works. With his decades of experience to mine, we pose the question: where are the new opportunities for digital in health?
THERE’S MORE WHERE THAT CAME FROM
Whether you’re a die-hard Lab Leaders fan or a curious newcomer, make sure to check out the rest of the episodes and stay up to date on new releases by subscribing here.