Sports fan segmentation: new data science techniques driving fan engagement
It’s the busiest summer of sport in memory, with two years’ events crammed into a few short months. How can sponsors, rights holders and sport brands get the cut-through they need amongst the noise?
Our Lab Leaders Lee Gibbons, MD at Sport UNLIMITED and Ian Bobbett, Chief Analytics Officer at Realise UNLIMITED, lift the lid on ‘why fans are fans’ in this episode and how they have used cutting-edge data science with social media data to unlock a new level of understanding for sports brands that helps to better engage the fanbase and drive greater commercial impact.
As ever, get in touch about the pod here with host Faye.Hawkins@unlimitedgroup.com