Oak Furnitureland appoints TMW Unlimited to lead creative role

Oak Furnitureland has appointed TMW Unlimited, part of UNLIMITED, to be its lead integrated creative and strategic agency.

The appointment process was coordinated by the AAR, with TMW Unlimited eventually being awarded the account after a competitive four-way pitch. TMW Unlimited will be responsible for creating major campaigns across all channels, including TV, radio, online video, website and POS.


Oak Furnitureland brief

Work on the account will commence immediately, with a new campaign and brand platform due to launch later this year. UNLIMITED’s Human Understanding Lab, a collection of behavioural, data and neuroscientists, will be used to provide insights to inform the direction of Oak Furnitureland’s creative identity. The win for TMW Unlimited follows a strong recent new business track record, with the agency also securing wins with NS&I, Pride in London and Westfield in recent months. TMW Unlimited was the only agency to be shortlisted in both the Integrated and Customer Engagement categories at the most recent Campaign Agency of the Year Awards.


Chris Mellish, CEO of TMW Unlimited, said, “In so many ways, this is a fantastic win for us. The brief is exciting: a multi-layered challenge with big integrated requirements, which is exactly what we have built the agency to do.

“But, perhaps most importantly, they are a team with big ambitions and there was a fantastic alignment in our cultures from the first meeting to the last. To win yet another big integrated pitch is further proof that our proposition, Ideas That Move People, continues to resonate within the market. We can’t wait to get started.”


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