A fully integrated agency group with human understanding at the heart.
Our four, award-winning divisions; marketing, communications, insight & analytics, and digital, drive our creativity and define our solutions. Our mission is to create genuine business advantage for clients and we do this by uncovering behaviour-led insights from the Human Understanding Lab that are critical to powering performance.
What sets us apart
HUMAN UNDERSTANDING
Human Understanding underpins our whole approach as a business.
Both in how we treat each other and how we deliver client work. It’s integral to our clients’ performance and informs how we motivate each other every day.
INVENTIVE
In order to become our client’s indispensable partner, we constantly invent creative ways to anticipate and solve problems.
We are restless until we are brilliant and our inventive nature drives our curiosity, sparks our creativity and ensures we deliver award-winning work.
PASSIONATE ABOUT PERFORMANCE
We inspire each other to reach our personal goals and our clients to reach theirs.
Our ‘Powering Performance’ guarantee means we are as passionate as our clients about continual growth.
01.
MARKETING
Agency:
TMW Unlimited
Brand Activation
B2B & B2C Marketing
Digital Advertising
Social & Influencer
Production & Design
CRM
Motion
02.
Communications
PR
B2B Comms
Corporate
Internal
B2C Comms
Health
03.
Insight & Analytics
Agencies:
Walnut Unlimited
Realise Unlimited
Custom Research
Data Science
Advanced Analytics
Neuroscience
Behavioural Science
04.
Digital
Agency:
Splendid Unlimited
Digital Transformation
Digital Strategy
Service Design
Product Development
User Experience
App & Web Development

At UNLIMITED we know that in order to deliver business advantage for clients, we must truly understand human decision making and behaviour. We do this through our deep understanding of human emotion, motivation, and action, and the wider contextual meaning that impacts internal processing.
The Lab informs, validates and fine-tunes effective solutions for our clients and consists of a tight-knit community of expert neuroscientists, research practitioners, trends analysts, data scientists and behavioural scientists. By blending data with modern research methods, we evaluate how humans interpret, perceive and feel the world around them, to deliver actionable and measurable insights rooted in human behaviour.
Some of the services available through our Human Understanding Lab include ways of identifying completely untapped market opportunities, techniques to uncover human motivations, end-to-end journey diagnostics and a comprehensive suite of communication effectiveness tools.

-
Delivering a new level of rigour
#1 Considering human behaviour in sponsorship property selection.Humans are complex. We aren’t always rationale. We’re driven by emotion. Our decision making is influenced by how we feel, our memories of experiences, the context of those around us and the situations we find ourselves in. But with an understanding
-
Women’s Sport: which team will be first not to ‘shrink it and pink it’?
International Women’s Day last month saw a host of linked announcements and initiatives across sporting media. For me, the one that jumped out and offered the most excitement was Royal London becoming the Official Pension Partner of the British Lions,
-
How ‘Understanding The Nation’ can give you a competitive edge
The consumer research experts within UNLIMITED’s Human Understanding Lab have been tracking the mood of the Nation before and during lockdown – and seeing just what it means for the future of your brand. It’s been over a year since the