At UNLIMITED we know that in order to deliver business advantage for clients, we must truly understand human decision making and behaviour. We do this through our deep understanding of human emotion, motivation, and action, and the wider contextual meaning that impacts internal processing.

The Lab informs, validates and fine-tunes effective solutions for our clients and consists of a tight-knit community of expert neuroscientists, research practitioners, trends analysts, data scientists and behavioural scientists. By blending data with modern research methods, we evaluate how humans interpret, perceive and feel the world around them, to deliver actionable and measurable insights rooted in human behaviour.

Some of the services available through our Human Understanding Lab include ways of identifying completely untapped market opportunities, techniques to uncover human motivations, end-to-end journey diagnostics and a comprehensive suite of communication effectiveness tools.