Developed as a key tool of the Human Understanding Lab, LUCA allows brands to delve deep into emotional context, collecting insights quickly and efficiently to support fast decision making and responsiveness to market opportunity.
Unearthing deeper, meaningful insights from specific communities, LUCA combines the what with the why to offer brands the potential to unlock real value for clients and ensure effective, data-driven content and communication strategies.
Built For Growth
With a number of exciting developments in the works, the LUCA ecosystem is delivering the following capabilites for clients.
LUCA analyses target audiences to uncover what specific communities are engaging with, talking about, and sharing as well as who influences them. You can use the outputs to inform content planning, channel optimisation and contextual targeting for earned and paid media.
Customer Review Intelligence
LUCA optimises customer journey building. This tool analyses your social platform reviews, alongside your competitors’ data, to discover and track how customers are ‘feeling’ about their brand experience. It allows you to compare your own results against competitor results and understand what themes are driving reviews.
LUCA goes beyond job roles and interests to enrich audience profiles and buyer personas using AI-powered psychographic analysis – helping brands to gain a deeper human understanding of their audience’s core personality traits, what motivates and drives them to engage.
Powered by Human Understanding
As a key string to UNLIMITED’s Human Understanding Lab’s bow, LUCA is one strand of what we can offer. From diving deep into emotion and motivation, to delving below the surface of decision-making, our expertise across behavioural, neuro- and data science helps brands take advantage of what makes humans tick.
MOST COMMON QUESTIONS ABOUT LUCA
Who does LUCA gather insights on? Where does it fit in with other social listening platforms? Where does LUCA get its data from? Have all your questions answered and learn how LUCA can elevate your data mining initiatives.
WHAT IS LUCA?
LUCA offers teams easy access to automated data gathering and analysis, delivering a better understanding of human decision making.
HOW DOES LUCA FIT WITH OTHER SOCIAL LISTENING PLATFORMS?
LUCA should be used in conjunction with other tools to get a much deeper understanding of a specific audience at the level of insight you require.
WHAT CAN LUCA DO?
Outside of content intelligence, LUCA can perform psychographic profiling, news search, video analysis, and track customer sentiment.
All of LUCA’s capabilities work seamlessly together to provide an unrivalled lens into your target group.
Bespoke Projects To Date
Delivering a human-led insight-driven advantage to satisfied clients
“LUCA is a magical tool which provided a quick view on what was happening, instead of having to individually research LinkedIn profiles.”
Senior Marketing Manager,
Professional Services Firm
- LUCA analyses terabytes of digital data to generate deep human insight
- Unmatched depth of insight into key communities
- Using AI-powered analysis to create content, customer and personality intelligence
LATEST LUCA THINKING
TO OUR HUMAN UNDERSTANDING EXPERTS
We have 120 scientists across the Human Understanding Lab, bringing the latest techniques from neuroscience, behavioural science, and data science into solving our clients’ challenges and unlocking opportunities.
DR. SIMON COLLISTER
Human Understanding Lab
A highly accomplished research and strategy consultant with extensive experience helping high-profile global businesses solve complex challenges through insight, creativity, and communications.Contact
With over 24 years in digital, John bridges the gap between theory and pragmatic innovation for clients, working across technology, CX/UX, design, and data disciplines.Contact