HUMANS AT THE HEART OF BUSINESS ADVANTAGE
Our Human Understanding Lab gives brands the edge. With 90% of our brain’s activity happening in the subconscious, brands need a deeper understanding of the human mind to positively influence choice and decision-making. We keep brands relevant in today’s fragmented market by dialling up emotion, context and cultural meaning, to maximise the behaviour and action a buyer takes.
We have 120 scientists across our agency, bringing the latest techniques from neuroscience, behavioural science and data science into solving clients’ challenges and unlocking opportunities.
Creating frameworks for real change
Deep insight into human decision-making
Designing and powering strategies with AI
We want to know ‘why’ consumers behave as they do – through techniques which delve into the subconscious – in addition to the regular ‘what’ and ‘how’ from other insight, to inform better strategy and ultimately deliver supercharged performance for our clients’ brands.
Our suite of Human Understanding Lab products and platform apply real science to brand campaigns, and we land these learnings using in-house frameworks and behavioural short-cuts across our connected capabilities in comms, marketing and digital.
Our core capabilities are how we drive results
Confidence in converting sales, revenue and KPIs isn’t achieved by accident. We offer capability centres of excellence that propel our clients forwards, delivered across any channel, market or mandate.
We drive value through customer engagement that taps into the emotional and behavioural connection to brand preference, brand experience and purchase frequency and interaction. We deliver award-winning loyalty and CRM programmes for long-standing clients, seamlessly blending data with the craft of copywriting and production, using first party data audience modelling and taking loyalty to a new level through a deep understanding of human decision-making, powered by technology.
We help clients to integrate B2B marketing, comms and performance channels end-to-end through the full funnel. We’re specialists in modern B2B, working with brands through the value chain to maximise routes to market, address complex buying units and align sales and marketing operations through platforms and processes. We put humans at the heart of compelling content and engagement strategies, bringing deeper Human Understanding to B2B in creative optimisation, data segmentation, analytics and visualisation to inform strategies.
CX & User Experience
Our ‘Digital Made Human’ approach delivers business results through interfaces people love. Our team offers award-winning digital design & development, service design, product design and technical build for mobile, tablet, web & conversational UI. We are masters of customer experience definition and optimisation, translating brand expression and user-centered design into compelling and highly effective strategy and execution that drive business value for brands.
We build and manage brands that employees and customers really buy into, to make a lasting impact. We are experts in brand strategy and positioning for both B2C and B2B clients, working on naming, brand architecture, visual identity, brand & CI guidelines development. We inform brand strategy, category positioning and messaging through human understanding insights to maximise emotional connection, resonance and memorability.
We help big national brands make a big local impact through retailer and local marketing. With up to 66% of sales driven or influenced by local marketing, specialist activation to convince and convert at the end of the customer journey is where we optimise business value and deliver impact on ROI. We activate retailer and franchised networks with local insights, heat maps and sales data, individual dashboards, tools, service, support and coaching to drive market share from grass roots.
We’re a leader in integrated healthcare communications, providing digital engagement, patient activation, data insights, public and media relations, medical education and scientific engagement. We are ‘Fluent in Human’, working with leading health, medical and pharma brands to unlock deep insights through behavioural science, understand the pain points that can truly make a difference and deliver high-quality content and campaigns for a world where attention is limited.
Social & Influencer
From mould-breaking creative to 24/7 moderation, we know how, where and when to engage on behalf of brands through social channels. We work with influencers, building reach and relationships through authentic partnerships. Our multi award-winning team delivers best-in-class community management for a multitude of brands, locally and globally. We are experts in brand engagement in the channels, campaign support to maximise peak activity periods, and balancing praise, feedback and issues management in a balanced way for brand communities.
Unwavering focus on driving effectiveness for our clients, backed-up by deep platform expertise and scale from our technology partners. We are full-funnel specialists across search, pre-funnel brand building, top of funnel acquisition, through the funnel CRO, nurture, intent and analytics. Martech experts and data science leaders, we model and deliver best-in-class performance in B2C and B2B.
Custom Research & Trends
Our expert research & insight team works across industries in B2B and B2C, delivering bespoke human understanding for clients. We work in brand & comms, partner with clients on innovation testing including claims, packaging, websites and products, and we unlock customer experience, tackling go-to-market, competitiveness, pricing, considering every step of the customer journey.
We believe creative should combine emotion and motivation to get people to feel and act differently. We deliver integrated, insight-driven creative, purposely designed for multi-channel and multi-market. We blend proven creativity with deep understanding of channel complexity, building bold concepts underpinned by human insight that stretch through the full customer journey.
Tech & IP
Our Technology team are focused on delivering faster outcomes to clients and enhancing the opportunities we bring to brands, at scale. We have launched a portfolio of productised services providing key capabilities from the Human Understanding Lab to clients, and we’re bringing automation to our client and internal processes, accelerating our delivery to clients and to market. Applying data science and techniques to solving challenges is our passion and our roadmap is looking at intelligence at scale to drive new levels of performance for our clients.
Production Content & Design
We’re set up to deliver efficiency for clients, with deep expertise in transcreation and campaign production at scale. Our in-housing team focuses on maximising production volume, with care and attention on quality, through our streamlined workflow and platforms. We support high volume clients across all creative disciplines including multimedia, motion, artworking, design studio and content production.