Flexible design and value-focused digital
Using our Digital Made Human™ framework we went back to the basics of what value did the platform need to deliver for customers and the business. We worked with the BMW team to understand both performance and brand metrics to define how the new retailer experience platform would meet business KPIs.
We defined the MVP (Minimum Viable Product) delivery, to ensure value to BMW began on day 1. We introduced a flexible platform (using headless CMS, a blend of off-the-shelf and bespoke technologies) that allowed us to take in multiple feeds and functionality, including our Real Time Test Drive tool.
Our creative team devised a flexible design around the new BMW corporate identity, enabling us to efficiently deliver the Mini retailer digital experience on the same platform, whilst retaining its own brand character.