Scroll-stopping creative in the B2B space
It’s hard to be heard in a crowded market. But Fujitsu notebooks and workstations have the features to stand out. The problem? Fujitsu only sells to businesses. So, it lacks the brand recognition of some of its competitors who also sell to consumers.
Fujitsu came to us to create more awareness in a space dominated by others. And generate sales. To get noticed, and stick in the mind, we needed to give Fujitsu a voice.
In a series of scroll-stopping videos, we asked workplace tech what it thought about Fujitsu’s sleek, powerful devices. From paranoid printers to curious cables, our cast really let loose. But, while their personalities and opinions differed, they all made one thing clear – that Fujitsu’s tech is worth talking about. From a short watch to a long read, our content made it clear why Fujitsu devices are the right fit for your business.
Client
CAPABILITY
- B2B
- TECH & IP
Agency Team
Testing, testing: one, two…
The best campaigns are based on an insight. Ours was: ‘Fujitsu devices are the tech other tech wants to be’. From there, it was a logical step to our creative concept: ‘If tech could talk’.
While our videos got watched, liked and commented on, this campaign also gave our targeted audience somewhere to go. We created a campaign landing page that made full use of existing Fujitsu content about new workplace models. And we created new content like an infographic and a survey of UK IT leaders – in partnership with IDG. We then worked with IDG and CIO UK to create content (factoring in the results of our survey with IT leaders) and distribute it across their networks. Next, we distributed our campaign across the TechTarget ecosystem through content syndication.
As a final tactic, we gave Fujitsu employees a suite of social content to re-post themselves.
