Spotlighting the tech that drives Ocado

Far from just a grocery distributor! Ocado’s cutting-edge tech was flying under the radar.

Far from just a grocery retailer.

Ocado is known for its online grocery business, but behind that is one of the UK’s most cutting-edge tech companies, developing bespoke AI, ML, and robotics solutions.

Nelson Bostock UNLIMITED worked directly with Ocado Technology to build their reputation internally and externally as an innovative, deep tech solutions provider and exciting place to work. We also work with them to drive their reputation in the tech industry and bring to life how online grocery is taking on rocket science when it comes to leading the way in challenger tech solutions.

Our work continues to put Ocado tech front and centre, showcasing their brand as an innovation powerhouse. Our efforts mean that Ocado’s cutting-edge AI and robotics technology underpins its retail capabilities.


Rise in Ocado Tech Capabilities Amongst Tier One Press


Increase in Key Titles Coverage


Ocado’s cutting-edge tech was flying under the radar

Nelson Bostock’s approach has been to adopt high-level briefings and develop very bespoke and targeted campaigns to tier one.

This includes profiling diverse spokespeople across the business to demonstrate the breadth of technical roles, pioneering an integrated comms programme that leverages non-traditional platforms such as YouTube, Medium, and Reddit to target hard-to-reach audiences, and providing counsel on reputation issues to support investor relations for the publicly listed business.

This bespoke approach has delivered a series of high-profile pieces of coverage including:

  • Coverage of Ocado Technology’s SecondHands robotics project with the BBC, VentureBeat, and Computer Weekly
  • Coverage on robotics and software development with The Economist, MIT Tech Review, and IT Pro Computer Weekly
  • Pieces on how Java powers Ocado Technology’s robots shared on Reddit

These efforts have also culminated in 70+ pieces of national and tech coverage of Ocado’s investment in self-driving company Oxbotica, including blanket radio broadcast coverage kicked off with BBC Radio 4’s breakfast bulletin. As well as a positive segment on BBC Click, which regularly reaches 4M viewers and 60+ Reddit upvotes resulting from coverage of proactive coding-focused campaign around Java’s 25th anniversary.