Let’s Do London!
On the strength of our idea, the city’s tourist board – London & Partners – committed £6 million to creating the capital’s biggest ever tourist campaign, launched by Mayor Sadiq Khan the day after his re-election to office.
With the creative developed by TMW UNLIMITED, the Let’s Do London campaign encourages people from across the UK to visit the capital for day trips and city breaks as the gradual easing of the lockdown allows the reopening of cultural, hospitality and entertainment venues.
The multimillion-pound campaign brings together the capital’s world-leading hospitality, culture, nightlife and retail venues to promote all London has to offer and encourage Londoners and UK visitors to rediscover their capital city. The initiative also aims to inspire people to reconnect through shared experiences, whilst showing London – with its unique variety of iconic landmarks, entertainment, restaurants and shops – to be the perfect setting to form those reconnections.