Using social to drive hype
We borrowed from the lexicon of streetwear brands that use social media to drive hype around their latest fashion ‘drops’. In a similar way, we created buzz and cult appeal through limited releases and exclusive offers tailored to this younger audience.
Each month, we ‘drop’ a different freebie or treat from a relevant brand. We use Instagram stories to tease each monthly giveaway and encourage customers to keep an eye on their inbox.
VOXI Drop represents a new take on customer loyalty: using a unique blend of social and CRM to not only drive hype and create a sense of community, but also to maximise open rates and clicks when the ‘Drop’ lands.