TIME FOR AN EARFUL
Welcome to the first instalment of our cast-centric series, where UNLIMITED will be shining a bi-monthly spotlight on the top three most listened to episodes of our Lab Leaders podcast.
Whether you’re a die-hard listener or a curious newcomer, Lab Leaders is a show brought to you by the Human Understanding Lab. In each session, we speak to one of our experts with a neuro-, behavioural or data science lens into how deeper human understanding and new insight-led techniques can transform a brand’s impact in the market.
Without further ado, we present you with the unmissable discussions you should be adding to your podcast queue.
ACHIEVING TRUE CUSTOMER-CENTRICITY
Easier said than done, but our experts believe that data science paired with human understanding can aid the journey and deliver return for brands. Product-led marketing is a thing of the past, with more and more companies realising that to stay on top, the customer must come first.
Dr. Stephen Welch, Managing Director of Realise UNLIMITED, is joined by Hazel Pitchers of Merakiting Ltd. to discuss the simple notion that in order to be truly customer-led, you need to also be data-led. We explore how you can diagnose your data-readiness, train your workforce, and shift operating behaviours to make customer-centricity a part and parcel of your brand.
NAVIGATING THE DARK FUNNEL IN THE B2B SPACE
Is the dark funnel really as sinister as it sounds? Or is it simply a sign that traditional B2B marketing efforts are becoming obsolete for today’s buyers? As the pendulum of power swings back the way of the consumer, the increasingly transactional and cold aspect of content marketing needs to be put to bed.
To avoid falling into the B2B marketing insanity loop, brands must embrace this ‘wake up and smell the coffee’ moment and get back to content for the sake of help, not hype. How? Find out as you join Managing Director at TMW Business, Eoin Rodgers, on a trip down the B2B rabbit hole.
IS IT TIME FOR A SOCIAL STRATEGY SHAKE-UP?
These are fast-moving times in social media. The Tik Tok tsunami is rewiring content, platforms are constantly responding with new algorithms, all the while consumers are setting the tone on infosocial. The power of social for brands keeps on growing – and the stakes are getting higher by the minute!
Hear expert advice from TMW UNLIMITED‘s Social and Influence Director, Olivia Wedderburn, as she provides a lowdown on where social is really going, and how brands can future-proof their strategies for success through human understanding.
With your headphones at the ready, check out all of the above episodes here.
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