Reinventing Shopper Research: Podcast


Reinventing shopper research: the ‘triple win’ driving growth for retailers, brands and shoppers


Someone call the 90’s and give their clipboard back – shopper research is ready for an overhaul! We talk to Lab Leader, Ivan Browne, Shopper Research Consultant who sets out the blueprint for category growth of up to 10%.


With over 20 years in retail, OTC, DTC and shopper, Ivan presents his ‘triple win’ of retailer category growth, consumer shopper experience and brand advantage.


Get in touch with Ivan for a chat around shopper behaviour and research at or to get in touch about the pod send a line to host