Turning change to a position of strength - it's just a matter of weeks
In January 2020 mergers and acquisition (M&A) SaaS provider Merrill Corp approached us to help it rebrand. The project had hit an impasse with its incumbent global agency partner. And the deadline for launch was just as immovable – eight weeks to deliver a new brand, new website, revamp all its key content and numerous other ad hoc requests. It was clear their mission was to change more than just the name. It also wanted a new, more ambitious position in the market and it needed it in time for their launch date.
Working closely with Datasite’s ECD, our team defined Datasite as the digital home of M&A. We then created the brand platform, guidelines and creative campaign to inspire Datasite’s people and customers alike, as well as translating launch assets into 4 languages including Chinese and Japanese – and that was just to start with. All delivered at pace to help Datasite meet their rebrand deadline.
Datasite were delighted with the new brand and launch, and to top it off, our team even got a standing ovation from the their leadership team.