BMW - Cascade

Transforming BMW’s retailer network websites using our Cascade CMS.

Science

Revolutionise retailer websites with a consistent and customer focused user experience.

Art

Empower retailers to deliver local marketing whilst maintaining brand control.

The Challenge

BMW needed to revolutionise its retailer network websites through improved design, UX and mobile experience. The websites also had to balance centrally managed content with localised content to allow dealers to market specifically to their local areas.

The Solution

We delivered Cascade, our cloud based, multi-language Content Management System to provide a solution with consistency and longevity. At each stage of the site build we developed a working prototype. We then exposed this to live user testing and shared insights gained with the client. This helped to change some long held brand conventions and ensured the new site was always focused on the customer.

The Work

The Results

There has been a 189% year-on-year increase in visit to lead conversions, 110% increase of test drive leads and an impressive mobile completion rate of 35%. Cascade continues to enhance the BMW brand experience through the sales funnel and increase lead conversion.

189%

year-on-year increase in visit to lead conversion

110%

increase in test drive leads

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