Up close with Caroline Farley, MD of Fever Unlimited



7 January 2020

We’re thrilled to annouce the appointment of Caroline Farley as Managing Director of Fever Unlimited.

Caroline has been with Unlimited Group for 15 years and on the Fever Unlimited Board since 2015. She has been pivotal in developing and delivering many of the agency’s high-profile brand campaigns, including leading the 2014 launch of PlayStation 4 and the multi-award-winning Jurassic Jeff campaign for NOW TV.

We asked Caroline to answer a selection of questions so you can get to know the new face of Fever Unlimited. Read on to find out more…

Before I reach the office in the morning, I’ve already… been awake for about four hours. Been to the gym for a grueling HIIT workout? No. Tuned in to the latest TED talk or hottest podcast? No. Had a long hot shower, a spot of meditation and a slap up breakfast? No. It generally goes like this… I get my eldest daughter up and dress her, then dress my youngest daughter as eldest daughter simultaneously undresses herself again, adjudicate arguments about whether we watch Peppa Pig or Fireman Sam, wipe yoghurt hand prints off my outfit for the day, remove Cheerios from my hair and fall over bits of train tracks / Lego / stickle bricks as I try and get us all out the front door.

I eat… Taramasalata when no one is watching. By the bucket load. With pitta bread, with breadsticks, with Pringles, with bagels, or just straight out the tub with my bare hands. Classy.

My first job was… I did an internship at Frank PR and in my first week I worked a launch event for Playboy TV at the Embassy club in London, fronted by Katie Price and lots of scantily clad bunnies. To say it was an eye opener is an understatement. I was educated at a convent school and all I could think about was what the nuns would say if they could see me now.

I can tell a campaign is succeeding when… you have to bring in additional team resource to cope with the inbound media enquiries, rather than assigning extra team members to ‘rework the story’ or ‘pull in favours’.

My highlight of my time at Fever is… walking on stage to collect a PR Week award (from James Corden, no less) for our 2014 PlayStation 4 launch campaign. A lot of blood, sweat and tears went into the delivery of that launch and I felt extremely proud of what we had achieved.


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