Unlimited Group appoints new CEO Tim Hassett to lead agency’s next phase of global growth



10 June 2019

Unlimited Group appoints new CEO Tim Hassett to lead agency’s next phase of growth

Former Proctor & Gamble, Kellogg’s and Beam Suntory leader will further bolster the agency’s client-centric approach

Today 10th June 2019, Unlimited Group announce the appointment of Tim Hassett to the role of Group CEO to lead the expanding agency group into its next phase of growth.

 Client-centric with data at the heart

The appointment of Hassett to Group CEO follows an exciting period of growth in the past 12 months, as it made three successful acquisitions; DirectionGroup Unlimited, Firstbase Unlimited and Realise Unlimited. As a result, the group now has a fully integrated B2B offering and has added surmountable rigour to its existing data and analytics capabilities to become a truly data-centric business.

His appointment builds upon the agency’s client-first approach which saw the formalisation of the group’s bespoke in-housing offering under the Unlimited+ brand, earlier this year.  Unlimited+ builds teams to fit individual client business models with a focus on three core services – creating infrastructure and upskilling teams across digital services; providing on-the-ground creative and strategy teams; and in-house content production.

Hailing from the US, Hassett has led massive operations and portfolios across world-class companies such as Proctor & Gamble, Campbell’s, Kellogg’s and Beam Suntory. Tim has a strong reputation of building winning teams and developing innovative solutions, grounded in consumer and marketplace insights. His teams and brands have a reputation of consistently out performing their respective markets.

Says Hassett: “I feel both privileged and excited about leading an extremely innovative and talented agency group into the next phase of its growth trajectory. Our clients need data driven solutions that sustainably builds their brands and business. They also need to know they are getting impactful yield for every insight and the money they invest. Our recent acquisitions put us in a position to deliver against their agenda even better than we have in the past. Our client centric approach will do nothing but get stronger.



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