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DirectionGroup UNLIMITED and First Base UNLIMITED to rebrand as TMW Business

UNLIMITED is pleased to announce the rebrand of its B2B marketing agencies DirectionGroup UNLIMITED and First Base UNLIMITED to TMW Business as of today.

First Base, acquired in 2018, was followed by DirectionGroup in 2019 to bolster up UNLIMITED’s full stack B2B marketing expertise. Both agencies were integrated into TMW UNLIMITED in April this year.

Trish Harriss and Debbie Bough, formerly joint Managing Directors of DirectionGroup, will remain in these roles in TMW Business. Faye Hawkins, formerly Managing Director of First Base, will assume the role of MD, TMW Business – London Team.

TMW Business will operate as a specialist division of TMW UNLIMITED and will work alongside its creatively-led integrated B2C sister agency.  The new offering combines a unique blend of B2B marketing specialism with award winning creativity and brand strategy. Powered by UNLIMITED’s newly launched Human Understanding Lab, it will put scientific understanding of human behaviour at the heart of its thinking and creativity to bring a more human-centric and emotionally connected approach to powering client performance.

TMW Business will provide a full range of integrated B2B marketing services across the entire customer journey with a range of specialist services including content marketing, ABM, automation, sales enablement, channel marketing and performance marketing. Clients include Microsoft, Canon, Fujitsu and Cognizant.

“With the addition of TMW Business, the TMW UNLIMITED proposition continues to go from strength to strength, offering true marketing integration across both B2C and B2B target audiences.”

Chris Mellish, CEO, TMW UNLIMITED

“For TMW Business, B2B marketing is all about people. But unlike other agencies we are not just humanising B2B, we’re using data and insight through the Human Understanding Lab to really understand people and create ideas that combine emotion and motivation to drive action.”

Trish Harriss, Joint MD, TMW Business

“Our clients are looking for specialist B2B marketing services as well as creativity – under the TMW banner we are giving them both, with no compromise.” 

Debbie Bough, Joint MD TMW Business

The new business offering will be over 50 people strong and will operate virtually and from offices in Reading and London.