The Paradox of Choice in COVID Shopping: Is less more?
Some brands have been restricting their offering during COVID As the world went into lockdown, retailers found their supply chains being
Hitting the snooze button? Trying to understand what the COVID lockdown has done to our sleep patterns
Differences of opinion I wonder how many of you have had this experience. On a mid-morning Zoom call the other day
Winter is coming: how brands should prepare for the coming COVID-19 recession
The biggest health crisis in living memory will lead to economic hardship Heading into 2020, a global pandemic was deemed to
A back to school like no other: Parents send their kids back to schools with mixed emotions
First day nerves Normally the trips to the shops would have been done. The new shoes would have been bought, last
From maskne to waste mountains: As face masks become a fact of life, they will affect us in a variety of ways
Face masks with us for the foreseeable In England face coverings have been required in shops since July 24th and in
Following the rules: what brands can learn from Government efforts to keep us safe
Different experiences of COVID I spent last week in South Wales. Staying with the family in a cottage in the Brecon
Are we entering a touch-free world?
A world of touch With COVID-19 representing the most pressing healthcare challenge in living memory, it is no wonder that we’ve
The city of the future: Reimagining our relationship with city centres
Shifting the emphasis to the future As lockdown restrictions continue to ease, as businesses reopen and as we collectively start to
Taking a leap of faith: Starting up in the age of COVID19
Fewer, Bigger, Better Investments Between 23rd March and 23rd April 2019, 176 new investments into UK start-ups were closed, worth a
Sports fans are ready to return but brands will need to be aware their expectations have changed
64% of UK sports fans agree that for brands who sponsor the teams and individuals they love, ‘brand purpose’ is