Adapting to the new media landscape: how data can unlock innovation in PR
Advertising and marketing brands have long been using data to inform their strategies and understand customer and consumer motivations. But
The Future of Social Media: creating a futureproof strategy for social success
Social media continues to evolve rapidly as new capabilities and platforms transform consumer expectations. While this is great for users,
Customer-Centric Marketing: putting the customer and data science at the heart of marketing.
Our latest Lab Leaders podcast invited Hazel Pitchers, CMO and Global Head of Marketing for various financial services brands and now founder of Merakiting, a company
Sports fan segmentation – new data science techniques driving fan engagement
Sport is big business, but there could be more rigour to it… “Fans are integral to the success of sport, so
Reinventing shopper research – the ‘triple win’ driving growth for retailers, brands and shoppers
The evolution of shopper research. Prior to his 25 years in shopper research, Ivan Browne, Shopper Research Consultant at Walnut UNLIMITED
Go direct, don’t get stuck in the healthcare mire.
Plenty of brands have ‘gone DTC’ in recent years. Countless companies are building direct relationships with their customers, from indy
Supercharge creative effectiveness:
Avoid underperforming creative through new and better ad testing techniques
Why doesn’t every campaign win a Cannes Lion for Creative Effectiveness? And how long can brands continue to roll with
Health UNLIMITED completes agreement to acquire the business of medical comms consultancy Strategen.
Health UNLIMITED, an award-winning global healthcare consultancy and communications agency, announced today that it completed an agreement to acquire the
Delivering a new level of rigour:
#1 Considering human behaviour in sponsorship property selection.
Humans are complex. We aren’t always rationale. We’re driven by emotion. Our decision making is influenced by how we feel, our
Women’s Sport: which team will be first not to ‘shrink it and pink it’?
International Women’s Day last month saw a host of linked announcements and initiatives across sporting media. For me, the one