Having the right strategy is half the battle, but many a promising campaign has fallen when considering impact on the bottom line. The solution for an increasing number of brands has come in the form of creative testing.
But while the conversation has pushed creative testing as the magic bullet for brands looking to apply the power of insight for more impactful campaigns, it’s first and foremost important to establish that there are different types of creative testing. So, are most brands out there putting their creative to the right kind of test?
THIS IS WHERE THE HUMAN UNDERSTANDING LAB’S BRAND-NEW REPORT COMES IN.
