WHAT ARE YOU MISSING?
The Human Understanding Lab diagnoses the root cause of strategic challenges across the customer lifecycle.
Why are our sales flat when spend is up? Are customers ghosting us? Why are our ads missing the mark?
We use our unique combination of implicit emotional understanding and data modelling truths
to tell you what your consumers can’t.
The Lab provides actionable solutions which translate into better sales, precision planning, stronger cut-through creative, higher adoption, more completed journeys, better advocacy, to name a few. Find new ways to connect the humans behind every brand and unlock fresh opportunity.
DEEPER HUMAN
UNDERSTANDING MATTERS
BEHAVIOURAL SCIENCE
Change frameworks and barriers to change
NEUROSCIENCE & BIOMETRICS
Tools include eye-tracking, facial coding and EEG
DATA STRATEGY & SCIENCE
Health checks, Audience insight, AI and Machine learning
CUSTOM RESEARCH & TRENDS
Surveys, Focus groups, Trends, passive metering
MEET THE SUPER SIX
Our suite of fast-forward routes to Human Understanding. Apply the latest techniques to fine-tune the impact of comms, digital, creative and marketing across the customer journey.
Get inside your customers' head so you know what makes them tick
Find out how you compare by listening to what people really say
Find out what messages motivate your audience to buy into your brand
Understand who they are and what they want by going beyond demographics
Be sure your brand creative hits the mark before it goes live
Optimise marketing investments by understanding future customer value
HUMAN UNDERSTANDING MASTERCLASS
Join us for the insider-look at innovative ways to better understand people.
We’ll take you through understanding the unconscious, emotional dimension of the consumer brain and how we get to the heart of its impact on decision making.
We share how the Human Understanding Lab has delivered unparalleled performance for brands and outline practical steps to bring fresh approaches to your organisation.
Combine the best of neuroscience, behavioural science and data science and discover new ways to reach your brand potential.
Unless of course, you’re already doing this.
OUR EXPERT LAB LEADERS
The Lab informs, validates, models and fine-tunes effective solutions for our clients in digital, marketing and innovation roles.
We are the most concentrated 130-strong hub of data scientists, doctors, academics, researchers and analysts in the industry, available as a plug-in suite of services to our clients for planning, activation and execution through our agencies.
Dr. Andy Myers
Consumer neuroscientist and brand consultant
e: andy.myers@unlimitedgroup.com
t: +44 (0)20 7845 8300
Dr. Cristina Balanzo
Consumer neuroscientist and brand consultant
e: cristina.balanzo@unlimitedgroup.com
t: +44 (0)20 7845 8300
Dr. Stephen Welch
Data Scientist
e: stephen.welch@unlimitedgroup.com
t: +44 (0)20 7747 6060
LATEST FROM THE LAB
Sign up here to receive the latest insights, trends, techniques and activation from the Human Understanding Lab team, with our monthly digest direct to your inbox. You won’t be disappointed.
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