WHAT ARE YOU MISSING?
The Human Understanding Lab diagnoses the root cause of strategic challenges across the customer lifecycle.
Why are our sales flat when spend is up? Are customers ghosting us? Why are our ads missing the mark?
We use our unique combination of implicit emotional understanding and data modelling truths
to tell you what your consumers can’t.
The Lab provides actionable solutions which translate into better sales, precision planning, stronger cut-through creative, higher adoption, more completed journeys, better advocacy, to name a few. Find new ways to connect the humans behind every brand and unlock fresh opportunity.
MEET THE SUPER SIX
Our suite of fast-forward routes to Human Understanding. Apply the latest techniques to fine-tune the impact of comms, digital, creative and marketing across the customer journey.
HUMAN UNDERSTANDING MASTERCLASS
Join us for the insider-look at innovative ways to better understand people.
We’ll take you through understanding the unconscious, emotional dimension of the consumer brain and how we get to the heart of its impact on decision making.
We share how the Human Understanding Lab has delivered unparalleled performance for brands and outline practical steps to bring fresh approaches to your organisation.
Combine the best of neuroscience, behavioural science and data science and discover new ways to reach your brand potential.
Unless of course, you’re already doing this.
OUR EXPERT LAB LEADERS
The Lab informs, validates, models and fine-tunes effective solutions for our clients in digital, marketing and innovation roles.
We are the most concentrated 130-strong hub of data scientists, doctors, academics, researchers and analysts in the industry, available as a plug-in suite of services to our clients for planning, activation and execution through our agencies.
LATEST FROM THE LAB
Sign up here to receive the latest insights, trends, techniques and activation from the Human Understanding Lab team, with our monthly digest direct to your inbox. You won’t be disappointed.
YOU MIGHT ALSO LIKE
Sport is big business, but there could be more rigour to it… “Fans are integral to the success of sport, so a better understanding of fans can unlock big benefits from sports marketers” – Lee Gibbons, MD at Sport UNLIMITED. “Rights holders
The evolution of shopper research. Prior to his 25 years in shopper research, Ivan Browne, Shopper Research Consultant at Walnut UNLIMITED spent six years “at the coal face” in retail, observing customer behaviour. During this time, Ivan was intrigued that certain
Plenty of brands have ‘gone DTC’ in recent years. Countless companies are building direct relationships with their customers, from indy snack companies to sportswear giants—some eagerly, some forced by circumstance. When it comes to consumer healthcare products, it’s a different