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WHAT ARE YOU MISSING?

The Human Understanding Lab diagnoses the root cause of strategic challenges across the customer lifecycle.

Why are our sales flat when spend is up? Are customers ghosting us? Why are our ads missing the mark?

We use our unique combination of implicit emotional understanding and data modelling truths
to tell you what your consumers can’t.

The Lab provides actionable solutions which translate into better sales, precision planning, stronger cut-through creative, higher adoption, more completed journeys, better advocacy, to name a few. Find new ways to connect the humans behind every brand and unlock fresh opportunity.

DEEPER HUMAN
UNDERSTANDING MATTERS

BEHAVIOURAL SCIENCE

Change frameworks and barriers to change

NEUROSCIENCE & BIOMETRICS

Tools include eye-tracking, facial coding and EEG

DATA STRATEGY & SCIENCE

Health checks, Audience insight, AI and Machine learning

CUSTOM RESEARCH & TRENDS

Surveys, Focus groups, Trends, passive metering

MEET THE SUPER SIX

Our suite of fast-forward routes to Human Understanding. Apply the latest techniques to fine-tune the impact of comms, digital, creative and marketing across the customer journey.

Get inside your customers' head so you know what makes them tick

Find out how you compare by listening to what people really say

Find out what messages motivate your audience to buy into your brand

Understand who they are and what they want by going beyond demographics

Be sure your brand creative hits the mark before it goes live

Optimise marketing investments by understanding future customer value

HUMAN UNDERSTANDING MASTERCLASS

Join us for the insider-look at innovative ways to better understand people.

We’ll take you through understanding the unconscious, emotional dimension of the consumer brain and how we get to the heart of its impact on decision making.

We share how the Human Understanding Lab has delivered unparalleled performance for brands and outline practical steps to bring fresh approaches to your organisation.

Combine the best of neuroscience, behavioural science and data science and discover new ways to reach your brand potential.

Unless of course, you’re already doing this.

OUR EXPERT LAB LEADERS

The Lab informs, validates, models and fine-tunes effective solutions for our clients in digital, marketing and innovation roles.

We are the most concentrated 130-strong hub of data scientists, doctors, academics, researchers and analysts in the industry, available as a plug-in suite of services to our clients for planning, activation and execution through our agencies.

Dr. Andy Myers
Consumer neuroscientist and brand consultant

e: andy.myers@unlimitedgroup.com
t: +44 (0)20 7845 8300

Dr. Cristina Balanzo
Consumer neuroscientist and brand consultant

e: cristina.balanzo@unlimitedgroup.com
t: +44 (0)20 7845 8300

Dr. Stephen Welch
Data Scientist

e: stephen.welch@unlimitedgroup.com
t: +44 (0)20 7747 6060

LATEST FROM THE LAB

Sign up here to receive the latest insights, trends, techniques and activation from the Human Understanding Lab team, with our monthly digest direct to your inbox. You won’t be disappointed.

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