Master discovery commerce on TikTok Shop with the enterprise playbook
In a world of constantly shifting consumer behaviour, discovery commerce is set to stick. It represents an exciting new era of retail, combining the convenience of online shopping with the joyful experience that ‘real life’ shopping provides.
Accenture Song UKIA was commissioned by TikTok Shop UK to explore the growth of discovery commerce and provide a practical guide for enterprises who want to harness its potential.
Discovery Commerce: A Playbook for Enterprise gives large-scale businesses the tools they need to get up, running and selling – and to maximise business impact through discovery commerce.
What discovery commerce is, why it’s growing, and who’s buying.
Find out how it integrates e-commerce transactions with authentic seller and creator content to provide compelling new ways to shop.
The MAGIC framework for success.
Get your enterprise on the right track, fast, with this set of strategic imperatives.
Practical lessons from top brands.
Explore insights and proven strategies for achieving commercial goals. Find out how enterprises like Lidl and ASOS have leveraged TikTok Shop to drive incremental revenue.
How to work with creators and content.
Understand why authentic, highly targeted content is the heart and soul of discovery commerce, and how to work with creators, content, and advertising to fuel your sales pipeline.
How to get started.
Get digestible tips and a top-line action plan for your first 90 days on TikTok Shop, including advice on selling, monitoring performance, and building momentum with creators.
Request Discovery Commerce: A Playbook for Enterprise and unlock the potential of discovery commerce for your enterprise.