EXPLORE THE GROWTH OF DISCOVERY COMMERCE
In a world of constantly shifting consumer trends, only a select few become part of the fabric of everyday life. Discovery commerce is one such trend. It represents an exciting new era of shopping, with far-reaching implications for the retail experience.
Accenture Song UKIA was commissioned by TikTok Shop UK to explore the growth of discovery commerce and provide practical advice for large enterprises looking to grasp the significant opportunities it presents. Download to learn:
What discovery commerce is – and why it’s growing
How to work with creators, content, and advertising
Practical lessons from the platform’s top brands
What TikTok Shop is – and how it works
Fulfilment and return strategies
How to plan your first 90 days on TikTok Shop
THE RISE AND RISE OF DISCOVERY COMMERCE
Discovery commerce marks a new era of e-commerce. Taking place on social and entertainment platforms, it’s far from ‘just another’ marketing and sales activity. Instead, discovery commerce centres around the unique creator experiences and relationships made possible by these modern platforms.