cmo

The CMO
Barometer

GET UNDER THE SKIN OF THE CMO COMMUNITY

As the UK faces vast macroeconomic challenges, brands might be tempted to hit the reset button on some of their priorities. UNLIMITED surveyed CMOs across all manner of industries to paint a comprehensive picture of what they are thinking and feeling in the current climate. Backed by a subconscious testing technique to delve deep into the minds of the UK’s marketing elite, the study shines a light on the trends and developments that brands should be taking stock of in 2023 and beyond.

SEE HOW UK CMOS RESPONDED

DIGITAL & CREATIVITY ARE THE CORE CMO PRIORITIES FOR 2023

26

Choose “digital marketing” as the “single hottest topic”

90

Say they use digital automation techniques to improve ROI

92

Deem creativity to be essential

EXPLORE THE INSIGHTS BEHIND THE NUMBERS

HEAR WHAT UK CMOS HAD TO SAY

DISCOVER THE ANSWERS

DOES THE SITUATION DIFFER ACROSS EUROPE?

But why stop there? Find out what’s making CMOs tick across Europe with Serviceplan’s global survey, compiling cross-sector data on the community’s needs, priorities, and motivations across 19 markets. Thanks to our partnership with Serviceplan, the 2023 edition includes insights from the UK for the first time since its inception.

Whether you’re looking for predictive insights or to get the lay of the land for CMO strategy on a global scale, Serviceplan, in conjunction with UNLIMITED, will keep you one step ahead.