Millennials don't want brands to label them and Shiseido's new brand #Waso understands that perfectly…

Walnut Unlimited

Consumer neuroscience to understand decision making

Walnut Unlimited’s consultants have the global experience, knowledge and academic discipline required to bring a holistic approach to brand growth through identification of actionable insights through neuroscience and consumer decision-making processes. Our role is to use our understanding of the theory and practice of marketing to show how evidence-based creative development can boost sales and reduce costs.

Principal staff

Cristina de Balanzo, Managing Director
Dr. Andy Myers, Associate Director


  • Communication Testing
  • Brand Tracking
  • Concept Testing
  • Digital Research
  • Packaging
  • Product Testing
  • Shopper Research
  • Workshops