RT @DanielMaranon: I thought Tycho released an album @ISO50 https://t.co/5prC57TVXX

ICM Unlimited

Choice matters

At ICM Unlimited, we believe that customers and citizens should be at the heart of things. If you understand how people feel, think and choose, you'll make better decisions.

Every researcher worth the name is fascinated by people and the choices they make. Every client wants to know how to influence those choices. How can they get people to step into their store, to consider their brand or to upgrade their service? How can they encourage them to save a little extra, to eat a little better?

We can help in many ways. Nothing wrong with a survey or focus group, of course, but facial coding, mobile video, metering of our digital lives, data fusion and global micro-communities are all things we can use to explain choice ever more confidently. 

We put people and their choices at the heart of our work. We've been doing it for over 25 years. Let's do it some more.

Principal staff

Andrew Wiseman, Managing Director
Steve Ogborn, Director
Martin Boon, Director
Neil Sykes, Operations Director

Association membership and accreditation

British Polling Council, MRS Company Partner
ISO 20252 and 27001 accredited


  • Customer experience management
  • Brand and advertising development
  • Service and product development
  • Stakeholder engagement
  • Customer and competitor intelligence
  • Segmentation
  • Access panels
  • Market research online communities (MROCs)
  • Behavioural data collection
  • Neuroscience
  • Omnibus and PR
  • Advanced analytics
  • Video and film
  • Data collection
  • Strategic insight
  • Behavioural economics
  • Big data


Andrew Wiseman

+44 (0)20 7845 8300

www.icmunlimited.com @ICMResearch